Search engine optimization or SEO is the process of optimizing web pages and their content to be easily explored by users searching for terms relevant to your website. SEO describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site. Focusing on these SEO Keyword Optimization methods you will definitely encourage more organic traffic to your website, blogs and improve your search rankings without risking a Google penalty.

#1 Pay Special Attention to Mobile Keywords

A mobile keyword is a single word that can contain letters or numbers and is picked by a business as the word to be sent via text message to a short phone number called a “shortcode. People don’t use the same queries to search across all platforms, which leads to the most popular keywords that can change depending on the device the user is searching from. 

Queries tend to either be shorter due to the less comfortable keyboard or much longer because of voice search.

#2 Remove Anything That Slows Your Website Speed

WebPage Speed is a critical factor in SEO. Earlier you could get away with a slow-loading site but now in 2021, there’s a high demand for a speedy website. A slow page will always frustrate the users and discourage people from buying your product. Within seconds they will leave your website without waiting for it to open. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”

#3 Don’t Underestimate Long Keywords

In this digital world, people are now preferring to use their voice while searching for something rather than typing. This case is applied especially for mobile users and TVs. 1.9 billion keywords found that 29.13 percent of keywords with 10,001+ monthly searches are made up of three or more words. Even if you are typing you can afford to ignore using the long keywords. Recently, Voice search has become increasingly popular that virtual assistants like Siri, Cortana, and Alexa are becoming more mainstream.

#4 Promote a good user experience

The most important thing is to consider your visitor’s user experience. When you are planning to optimize your website for an algorithm just remember that the goal of search engines is that it delivers the best experience possible to their searchers. Keeping that aim in mind with your SEO strategy, you’ll be more likely to make good choices. 

#5 Add Keywords

In order to optimize your pages for keywords, you’ll need to, include those keywords on your site. You may be wondering how to find the proper keywords to include on your site. Here are some of the most important places to optimize for your chosen keywords on your site:

  • Titles
  • Descriptions
  • Headings & Content
  • Images Titles & Alt Text
  • URLs

In case you don’t optimize these sections you can get the most kick for your buck. You can start with the pages that get the most traffic.

Special Tip

# Write for People & then Search Engines

When you put users first, you will be able to write helpful content that search engines reward because search engines follow the users. At the same time, you’ll be enhancing the user experience and building trust with your audience.