Due to the shortage of current supplies of Apple iMac Pro, it has decided to halt further iMac production. According to a statement by Apple to CNN Business, said for a limited time, anyone interested in getting their hands on the all-in-one Mac can still do so. One of the company’s most powerful machines has stopped its production due to a lack of supply. Apple is taking the iMac Pro out of production, with a statement on its website confirming that it’ll only be available ‘while stocks last’.
Apple reported a record $111 billion in revenue in its fiscal first-quarter earnings, fueled by a successful launch of 5G iPhones and a demand for new hardware as employees working from home during the pandemic. Sales of iPhones stayed constant even as the company briefly closed stores last year.
Apple updated 21.5-inch and 27-inch iMacs in 2019 with more powerful processors and faster graphics. The update allowed consumers to purchase six-core and eight-core configurations in less expensive iMacs instead of purchasing the $4,999 iMac Pro.
It’s widely expected that a new, possibly redesigned iMac with a silicon processor will be announced at some point this year, with a new silicon Mac Pro also on the horizon. The iMac Pro sits between these machines and it seems unlikely that it will return in silicon form.
The rumour mill indicates that Apple may release new ARM-powered iMac models in the coming months. Given that the M1 chip offers superior single-core performance to the top-level iMac Pro, and almost matches the entry-level Mac Pro in multi-core performance, this may be enough for those looking for a sufficiently potent desktop.
The reasons behind Apple’s apparent move to discontinue the iMac Pro, which was introduced in 2017 are however far from clear. Nor is it known how well the device, which targeted high-end customers requiring workstation Intel Xeon CPUs with more power, was received by consumers. However, its sheen was somewhat reduced by the 2019 Mac Pro tower. Apple is now rumoured to be gearing up for the launch of a new line of iMac with thin bezels similar in style to the Apple Pro Display XDR, although there is no confirmation on the exact date of such a launch.
The iMac has seen declining sales over the last two decades, accounting for a tenth of Apple’s total revenue as of 2018, down from 86.2% of total revenue back in 2000, per Statista. Apple updated 21.5-inch and 27-inch iMacs in 2019 with more powerful processors and faster graphics. The update allowed consumers to purchase six-core and eight-core configurations in less expensive iMacs instead of purchasing the $4,999 iMac Pro.