Case Study: Premium Audience Targeting for Female Consumers Aged 30–45 with 1st Party Data
Introduction This case study outlines how a luxury brand successfully targeted female high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs) aged 30–45 in India’s metro cities. The brand leveraged Adbell Media’s tag-based targeting to deliver an upper-funnel awareness campaign using 1st party data. The campaign specifically focused on a premium audience of women in the age […]