If you will only concentrate on your competitor and not your website then you will fight a losing battle. You should learn the smart strategy to use when competing with bigger websites. Links are the most important part of SEO. If your competitors are performing well in the market it’s because they have a solid backlink profile. If you don’t use backlinks you might struggle to rank. SEOs always have positive relationships between links and rankings. If you create better content than your competitors, people will connect with you.

Domain-Level Competitors

On many pages, domain-level competitors compete with you for multiple search terms. Domain-level competitors compete for many similar keywords. But the purpose of everything is to loot backlinks.

Here’s how you can find your domain-level competitors:

Go to Site Explorer -> enter your domain -> Competing Domains.

Page-Level Competitors

Page-Level Competitors will do compete with you on specific topics and keywords. Here’s are few tactics of how to find page-level competitors:

Pick a page/post on your website, ->then paste the primary keyword for which you’re trying to rank that page (e.g., “SEO tips”) into Keywords Explorer.

Ways To Compete with Your Opponents

#1 Target keywords companies aren’t trying to compete on

Comparison Keywords

If we talk about Expedia, it can’t go after their competitors’ brand names or choose to compare themselves to another brand. But you can have a page on that, and you can compare those things to each other.

Long-Tail Keywords

Expedia might target something like “Istanbul city guide,” but they are definitely not target something like “best shops to visit in Istanbul’s Grand Bazaar.” 

 Editorial Keywords 

Expedia has business relationships with a lot of different hotels. As a small website, you don’t have that force, and you can go after those types of keywords that your bigger competitors sway against doing, and that can turn out to be very powerful as well.

#2 Build relationships 1-on-1

In addition, to build better content, you can also build direct relationships with the people you need those relationships with. When you need to do things at scale, you simply can’t focus in the same way, and that’s where your big advantages come from as a small website.

#3 Find Your Competitor’s Followers 

You can easily build Relationships with your Competitor’ fans and followers. 

  • Convince them to link to you- This is true if you’re creating similar, perhaps even superior content to your competitor.
  • Make them your fan

#4 Pursue harder-to-monetize content

Expedia knows that not only keywords but content helps people turn into a conversion. 

#5 Go Deeper and Provide more value with Content

You can invest more in a single piece of content than Expedia or a big brand ever could. So when you take your small niche and you say this keyword or this set of keywords is extremely important to me. This search intent is extremely important. 

#6 Aim for Authority and Brand Association

Expedia is focused on travel. But Rand’s Travels can focus on city-specific itineraries or ranking travel destinations or some other thin slice of a niche that Expedia can’t build that same brand equity in.

#7 Research the Competitors’ home page links

You can research your competitors’ home page links as this will allow you to identify thousands of links. Most links will use a branded anchor. This way you can analyze the home page links of competitors and see all the backlinks that point to the home page of the competitor.

Special Tip

# Find Guest Posts from your competitors

Guest blogging is one of the simplest ways to create high-quality links to your site. Your competitors use this tactic too. You can view some guest posts like this when they loot the competitor’s home page links. Simple tactics to mark up competitor guest posts are:

Method 1: Use Google advanced search queries

It is very effective for you. A Google search can help you find competitor guest posts. Your starting point should be Google search.

Method 2: Use the reverse image search

You can use Google’s reverse image search to find posts with author headshot. This method can be helpful to find expert roundup contributions.

Method 3: Use Ahrefs Content Explorer

This helps you find content written by a particular writer. This tool, like Google, has advanced search operators. Even if your competitor has already accepted a guest post on a particular site, you can post it there too.