Linkedin is an American business and employment-oriented online service. Linkedin is launched on May 5, 2003, that operates through websites and mobile apps the platform. It is mainly used by professional networking and allows job seekers to post their CVs and employers to post jobs. Since December 2016, it has been a wholly-owned subsidiary of Microsoft.

Important Tips For An Impressive Linkedin Profile

#1 Pick the right profile picture and Apply a background photo 

A profile picture is a visual beginning. It’s a professional site, so pick the right picture. Here are some quick tips for your picture: Make sure the picture is recent, long-distance shots don’t stand out, wear what you wear to work, and smile with your eyes.

The background photo is the second visual element. It grasps people’s attention and the right background photo helps your page stand out, engage attention, and stay memorable.

#2 Put Headline and Summary

Don’t skip the headline, since it is right at the top of the page when someone views your profile. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. 

The Summary section of your Linkedin profile is a great way to highlight what makes you unique and indispensable to your industry. 

#3 Expand your Network

Expand your network LinkedIn is one of the easiest and yet most relevant ways to grow your network. This enables LinkedIn to suggest people you could connect with. It’s amazing how effective this can be at surfacing relevant people for you to reach out to – and no connection requests are sent without your permission, so you can vet all of the potential connections. It’s a great way of managing your network vibrant and up to date.

#4 Showcase Your Skills And Endorsement

The Skills & Endorsements section is an important component of your profile. Your profile is more likely to get viewed if it includes skills. Focus on the skills that highlight your strongest assets and are most relevant to your career goals. Endorsements from other members substantiate your skills and increase your credibility. Go through your network and identify connections who you feel genuinely deserve an endorsement from you – that’s often the trigger for people to return the favor. Don’t be afraid to reach out with a polite message asking for endorsement for a few key skills as well. Remember though – relevance matters. Be proactive in managing the list of your endorsements using the edit features in the Skills section of your profile. You can choose which to show, and which to hide. Add Course, show your learning skill. 

#5 Attention to the Services you offer

Services is a new LinkedIn highlight that helps consultants, freelancers, and those working for smaller businesses to showcase the range of services that they offer. Filling out the Services section of your profile can boost your visibility in search results.

#6 Request for Recommendations

Recommendations are personal references addressed to demonstrate the experience of working with you. It’s easy to reach out to specific contacts and request recommendations. Take the time to think about who you would most value. It’s worth the extra effort.

#7 Share Media and Marketing Promise

Marketing promises help people understand what makes you tick. Sharing case studies, white papers and other brand content helps to show what the business you work for is all about. It demonstrates passion and commitment as well.

#8 Share Relevant Content and Add Comments

Sharing relevant content with your network is one of the most accessible ways of doing this. You can make a start by keeping a close eye on your LinkedIn feed and sharing content that you find genuinely interesting and that aligns with your point of view.

Add comments to your shares, well-expressed comments also enable you to share a broader range of content. It might be that you don’t agree with a point of view but still find it interesting. You give yourself greater influence within the feed and start to express why you think a particular piece of content matters. 

#9 Personalize Your LinkedIn Profile URL

When you created your LinkedIn profile, it had some ugly combination of letters, numbers, and backslashes that had no value for your branding. 

If you do, it’s time to customize your public profile URL. LinkedIn makes it simple to keep your profile consistent with your other social profiles.