Due to Covid 19, all businesses have been pushed online. With the demand in the online market services, competition for the brands have become tougher day by day. In order to survive in the online market you have to work with the best digital services to stand in the long run. Everyone is leveraging digital marketing to survive and going with the top digital marketing trends of 2021 you can make you business achieve skyrocketing success. Here are the list of 7 top Digital Marketing Trends that you cannot ignore.
#1 Work On Content Size
If we talk about text articles or website content, it wont be shocking to here that people actually don’t pay heeds to long content. If the information is not short and crisp no one will be reading the the whole blog or content. Your contnt dhould be short and should be telling the gist
of what you serve. It should include all relevant and important keywords.
The text based content length doesn’t matter much now. The companies should work more on audio and video length. A normal length of the video should be 10 minutes and more not less than that.
#2 Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
#3 Focus On Page Speed
Page speed increases conversion by around 7%. The website should be optimized and should be super fast. Your website should have less load of content, pictures, videos, etc so that the website can easily load. According to the research 50% of people will leave your website if the webpage doesn’t load in under 3 seconds.
#4 Interactive content
Interactive content doesn’t just promote more engagement, it also improves the user’s enjoyment. Here’s a trend that’s technically been around for a while, but it’s just now being recognized as a best practice.
Interactive content like quizzes, open-ended questions, surveys, contests, giveaways, polls, calculator widgets, etc, can do wonders for your brand. At the very least, they increase the length of time users engage with you, which helps your standing in algorithm-based searches and feeds. But more importantly, people want to be engaged, so interactive content almost always improves your user experience.
#5 Position and Ranking will be Dominating
35% of the clicks go to 1st rank. Its important to score a place amongst the top 10 else you are not going to be seen. Its a fact. Being top is everything. Brands will be more powerful in the upcoming days whether it is google or any app or platform that you use to create brand awarensess.
If you are a well known brand you will easily get ranking, easy reach, and more sales. Brand is expected to do much better in the long run. People trust brands, social media platforms, so don’t miss this opportunity.
#6 Video Marketing
Video Marketing is one of the most important marketing trends today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2021. 70% of consumers say that they have shared a brand’s video, 52% of consumers say that watching product videos makes them more confident in online purchase decisions and 72% of businesses say that video has improved their conversion rate then why not go for the video marketing?
#7 Repurposing & Updating will be the Trend
Go super in debth, update information more often than releasing new content. You should go for both video and audio. Take existing information and details and use Clubhouse to create room. In a digital world full of information go for same content and repurpose it. It has been seen that companies use the same data again and again rather going for new content for repurposing.
Backlink Wont Matter As Much
What users think is that the website should be more relevant. You should make your content more relevant. Its not about links its about experience.
Make your user experience better so that they turn from your customers to conversions. Some have even claimed that in the age of Facebook and Twitter, the value of links – and link juice itself have been deprecated. Of course, backlinks aren’t the only factors correlating with front-page ranks on Google, there are many more factors.