Your brand is not just a logo but your personality. We see brands changing and growing throughout the years. Each company tries to be different and innovative as compared to others in the market. In the online competitive market where everyone tries to leave no mark to stay above each other via different promotional activities, building a website is not enough to attract customers to your business. It’s a fast-paced marketing environment, making your business stand out becomes difficult at times. You need to work on your SEO campaigns, social media channels, and email marketing, & craft a brand image that cuts through the digital noise. Your brand is the blueprint of how you will represent yourself to your customers.
#1 Paint Your Story
When it comes to making your brand stand out is to ensure you tell your story. The world has a number of brands, if you want your brand to stand out, then your people need to know about your brand. They need to know what is at the core of your business. Your brand should be able to depict your story ensuring that it communicates accurately. One must take time and ensure that the brand captures you, your business, and its ethos.
#2 Sell Emotions
It’s a fact that things related to human interest have become a trend. Seeing great brands will allow us to see what trends are emerging. There are many tangible variables that can be monitored and valuable information can be gleaned from them. The core thing that we have seen is that most Brands Sell Emotions. For instance, Coca-Cola sells happiness. Toyota sells freedom, reliability, adventure. Many large brands sell you a feeling and deliver it through service or product. They deliver it through an experience. You can relate your brand to any human interest angle that connects with your customers.
#3 Consistency is Key
“Consistency is the true foundation of trust. Either keep your promises or do not make them.”― Roy T. Bennett
Keep your brand’s presentation constant across all platforms. Brands cannot be built overnight and turning your brand into something recognizable, takes time and effort. Just like Fonts, Colors are big identifiers. For example Coke or Starbucks, their use of one color for visual appeal. It took Airbnb almost two years to define its brand identity and three years for it to start.
#4 Reveal Your Personality
A brand’s personality should be so that it reflects your work. Your customers enjoy seeing and hearing about the people behind the business and the brand. Telling your customers about the real people behind it makes the brand more loved and personable. Always remember that your team is the reason, the business is doing well and going strong. Don’t let your brand reflect your nervousness, have faith in your personality.
#5 Listen To Your Customers
Your brand identity is not what you think it is, it’s what your customer thinks it is. If it’s customer service, commitment to the environment, or craftsmanship, make sure that a unique value proposition is highlighted across mediums.
#6 Give a Brand Experience
A brand is not a logo or tagline. A brand is a person’s emotional response to a product or service. It is subjective and should focus on creating an experience. Your customer needs to have a positive encounter each and every time they use your product or service and this goes beyond visuals. It is everything from how you answer the phone, to your employees, to the feeling people have when they think of your business. Delivering a positive brand experience to your customers will give you an edge over your competitors.
#7 Create Engaging Content
The content that drives videos, polls, or questions on social media is all engaging ways of getting your site or store in front of a larger audience. Infographics are one of the best and most highly shared marketing tools. People are visual learners, and 90 percent of the information transmitted to our brains is visual. If the content is in infographics, it is read more than two times. You can easily position your brand as a leader by creating a helpful infographic about your industry.
#Focus on your Strengths
You might think you can do and handle a lot of things simultaneously well but for that, you need to focus on your best strengths. Identify your brand from the others by focusing on your skills. Your strength will be your unique selling point and this will aid you to cater excellent service, ensures that your brand ranks at the top & deliver a memorable brand experience.
Spend some time making your brand stand out, and become a well-known and trusted choice for your customers.