Instagram is experimenting with a different setting that may invite mixed reactions from users worldwide. Instagram is not letting users share feeds, photos, and post to stories. It is a part of a test to see how it changes engagement with the popular feature. As reported by Social Media Today (via The Verge) the company stated the change in a notification banner sent to users in “select countries” where the test is being conducted. 

As per a tweet by social media consultant Matt Navarra, the Facebook-owned company announced via a notification banner saying ‘Testing a Change to Sharing to Stories’. The description of the notification says, “We hear from our community that they want to see fewer feed posts in stories. During this test, you won’t be able to add a feed post to your story.”

As per Instagram – “We’ve seen from research that people prefer to see original photos and videos in Stories from the people they care about. The goal of our test is to better understand how people feel about this type of content and ultimately improve the Stories’ experience.”

For now, disabling reshares remains a test, much like the changes to likes the company considered and the variety of new app layouts it has prototyped. But the timing is a bit ironic: Twitter is currently testing the ability to share tweets to Instagram stories as stickers. So you might start seeing a lot more reshares in your stories from an entirely different social media platform. 

Recently, Matt Navarra re-twitted on the verge blog that Instagram is adding a “Recently Deleted” recovery feature 

– Useful if hackers gain control of an account + start deleting content 

– Deleted items will be kept for 30 days (except Stories).