Transparent per-link pricing for editorial outreach backlinks. No contracts, no minimums, no hidden costs. Editorial-quality placements from $80/link — versus a market average of $350–$500+.
*DR figures are Ahrefs averages across placements at this tier. DA is Moz Domain Authority — used as a buyer reference point and one of several quality signals we apply during publisher vetting. Mix tiers for a natural link profile. Use varied anchor text: branded, generic, partial-match.
Industry average pricing sourced from Ahrefs ($361 avg paid backlink), BuzzStream ($280 avg), and OutreachZ market survey data (2025–2026). Delivery: 2–4 weeks per placement depending on publisher response times and editorial schedules.
CBD, Casino and Pharma backlinks are priced separately due to niche-specific publisher requirements. See niche pricing →
If market rate is $350–$500+ per link and Adbell charges $80–$200, the fair question is: what's the catch? The honest answer is structural, not qualitative — we've removed cost layers that don't affect the placement you actually receive.
What stays the same at Adbell's price: human-led outreach (not automated), publisher vetting on organic traffic trend, topical relevance and editorial standards (not just DA), an 800-word original article per placement, in-body contextual link placement, and a full placement report.
The per-link model means buyers who know what they want — and know how to evaluate a backlink — aren't subsidising the account management, strategy calls and retainer overhead that full-service agencies bundle in.
| Cost element | Monthly cost |
|---|---|
| In-house link building specialist | $5,000–$8,333 (salary) |
| Outreach tools (Pitchbox, BuzzStream) | $150–$500 |
| SEO tools (Ahrefs, SEMrush) | $200–$400 |
| Content writer for outreach articles | $500–$2,000 |
| Total estimated in-house cost | $5,850–$11,233/month |
For most brands, that in-house cost buys 8–15 quality placements per month when you factor in outreach success rates and editorial schedules. At Adbell's DA 50+ rate of $150/link, you'd get the same 10 placements for $1,500 — with no hiring, no tools, no management overhead.
In-house link building makes sense at scale. For most brands and agencies, outsourcing is the more cost-effective model — especially when the per-placement quality is equivalent.
Cost data sourced from Vazoola and OutreachZ industry estimates, 2025–2026.
Personalised pitches written specifically for each publisher. Not a mass-email campaign, not a fixed catalogue.
Organic traffic trend, content quality, topical relevance, editorial standards, spam signals and site history — alongside DA/DR as one reference point.
Written to serve the publisher's audience and earn editorial acceptance on merit. Not a spun or templated article.
Contextually placed within the article body — not in a footer, sidebar or author box.
Distribution across branded, URL, partial-match and descriptive anchors agreed before outreach begins.
Live URL, publisher domain, DA/DR for reference, anchor text used, placement date. Indexation status checked at time of reporting.
DA 30+ — good for newer sites or campaigns adding volume cost-effectively. Publisher quality is vetted; the tier reflects the DA floor, not a lower editorial standard.
DA 40+ — a step up in publisher authority, good for building stronger domain-level signals.
DA 50+ (Most Popular) — strong authority requirements, well-suited for competitive keywords. Best balance of quality and cost for most campaigns.
DA 60+ (Best Seller) — premium publisher targeting, for brands whose existing profile already contains strong DA 30–50 links.
A profile consisting entirely of DA 60+ links can look as unnatural as one with only DA 30 links. Real websites attract links across a range of publisher authorities — mixing DA tiers is a common strategy, and anchor text should be varied too, not the same anchor on every link regardless of tier.
We discuss tier mix and anchor strategy as part of the campaign brief. There is no single formula — the right mix depends on your existing link profile, target keywords and competitive landscape.
CBD is a grey niche — publisher restrictions are significant and specialist research is required. Placements are priced based on campaign requirements.
Get CBD Pricing →iGaming is one of the most publisher-restricted niches in SEO. Specialist gambling publisher relationships and niche-accurate content are required. Placements priced on campaign requirements.
Get Casino Pricing →Health and pharmaceutical placements require YMYL-aware publisher vetting and content accuracy standards that exceed general-niche requirements. Placements priced on campaign requirements.
Get Pharma Pricing →For the full process: Outreach Backlinks
No minimums, no contracts — order a single link or discuss a full campaign.
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